My role
I was initially brought in to work with the Communications team at Abu Dhabi Ports on a complete rewrite of the company website. The project involved taking highly technical nautical language and turning it into clear, accessible and succinct copy without losing the meaning or accuracy.
Following the website project, I continued to work with Tarjama on an ad hoc basis as a copy editor, working on clients’ company reports, whitepapers and other long-form content.
The challenge
The Abu Dhabi Ports website was full of arcane, industry-specific language that needed to be made accessible to a much wider audience without losing its technical accuracy.
My approach
I worked closely with the Communications team to rewrite the website from the ground up, simplifying complex information and making the copy as clear, concise and engaging as possible. I then continued to apply the same editorial approach across reports, whitepapers and other long-form content for Tarjama’s clients.
